First it was newspapers finding creative ways to share content, now two Cleveland television stations have gotten into the act as well. NBC affiliate WKYC and CBS affiliate WOIO in Cleveland will pool video coverage from pre-planned events.
A story on the WKYC Web site says this will allow both stations to cover more stories, while keeping the focus on content unique for their stations and their brands. Dan Salamone, WOIO News Director says in the story, “Viewers at both stations will get more stories, but each newsroom still keeps the editorial independence to write and report those stories in its own way”.
If anyone believes viewers will get more stories from this arrangement I’ve got some stocks I’d like to sell them. There are only so many stories you can put in a newscast, this is all about cutting cost and jobs.